We've all heard about why we should have a point of difference or uniqueness and what it should do for us, but how many businesses have we actually been told about that have been successful because of their point of difference or uniqueness.

 

 

Well in this case study we'll be going over The Benjamin Hotel in New York. They are a businessman-orientated hotel and guess what are they well known for. A good nights sleep! You may be thinking why didn't they focus on Internet connec...