There are two main factors that separate this from other kinds of marketing; firstly it is focuses on driving a specific “call-to-action”. This means it involves an emphasis on track able, measurable positive responses from customers regardless of the medium. Secondly, it attempts to convey a method, without the use of intervening media.

The most common forms of direct marketing are;

Email Marketing- Mostly it has all turned into spam which is unfortunate because legitimate compan...

This is where a company latches on to an even such as the Olympics. In doing this they wish to attract more attention to their brand by associating it with the event. They wish to gain awareness from all the people who are attending and everyone who watches the event on the television.

This has become increasingly popular with the large amount of media that occurs. Red Bull is one of the biggest users of this kind of media, as with most sports events you will see Red Bull associated with it...

In a nutshell, this is where companies donate an amount to charity to increase their sales, this doesn’t include charities themselves. It is where a company joins with a charity or a cause to market an image, product or service for mutual benefit. The best thing about this kind of marketing is that it helps both parties immensely! Next time you go to the supermarket look how many brands are doing this because it is a continuously loved marketing strategy. Along with raising sales and helpin...