And yet another story from my days in retail, this time it involves the PERSONAL TOUCH.

Personal Touch?

How many times have you gone into a shop and had the same small talk again and again. “How’s your day been?” “Good weather today.” All that generic crap that passes the time for the employee a little bit quicker. Well I found that I could increase sales and up sell so much more if I actually listened to the customer and livened up the talking. For example if we were talking about having a trip on a boat, simply saying when the customer leaves, “hope you get that trip soon.” It will make the customer remember you. I’ve had phone calls from people saying that because of me they don’t shop anywhere else. I’m not being cocky; I’m just trying to help you out. Getting personal will get you remembered. Getting remembered will make you more money.

How can this help you?

There is generally more than one shop that sells the same thing. The same thing goes for internet marketers. There are a plethora of internet marketers trying to sell pretty much the same thing. Because of this, you have to start trying different approaches to gain maximum sales. Using the example from before about me working in the retail shop, because I got personal, I literally took competitors customers. They became loyal to my store and therefore we made more profit. This too can be applied for internet marketing.

GET PERSONAL. GET TO KNOW WHO YOU ARE DEALING WITH. TALK TO THEM! Don’t just try and make the day go quicker.

Do you have any stories because you’ve added the Personal Touch?