Basically article marketing is when you write and publish an article on the Internet, you encourage people to come to your site in three very specific ways.

• First, your readers will hopefully see you as the expert in your field and they will want to come to your website to learn more about you.
• Second, your articles have the potential (obviously this is not true is many cases but we dream!) to be published on thousands of different websites so that your chances of having your article seen and read are multiplied by a thousand fold.
• After this has been done, you should hopefully start to see some traffic start to flow to your website as readers will start to click on the link embedded throughout the  articles!

How Does it work?

It’s very important to keep in mind that many people earn money off the placement of ads on their website. The more traffic they have coming to their website, the more money they make. This is called contextual advertising.

One of the best ways to generate traffic to a website is to load it up with valuable, fresh content in the form of articles. When the search engines see the new content on a busy website, they tend to reward the page with the article on it by presenting it high on their search engine results page, which encourages even more people to visit the site and click on an ad, basically exponential growth takes place.

The problem these website owners run into is finding a large quantity of great articles to put on their sites. Most of them don’t have the money or time to constantly write heaps of articles to keep their website fresh and full of new information, so what they do is the go around to websites which provide articles, and place them on their website. Why people allow them to take their articles is because they place links throughout the text of the article, therefore creating backlinks to their website.

There is a huge demand for nicely written articles, the better you are at writing articles, the more backlinks you will achieve going to your website. The website owners want to earn money on advertising, but in order to get readers to their websites, they need well written articles. It is the perfect symbiotic relationship.

3 Step Process

1. Start by writing an article that is around 750-800 words long. Why 750-800 words? Well this is the amount that has the highest demand. The website owners have discovered that these are the articles that their readers (the readers who click on ads) want to read.

2. Next, create your author block. The author block is the part that appears on the button of the written article. Make sure you add a link leading back to your website using the appropriate keyword rich anchor text. This is the word or phrase your customers would typically use to find you if they did a search on Google for example.

3. Then offer your article to the people who want to post it on their website. You can either do this one site at a time, or you can use an article distribution company, a great free one would be GoArticles.com

Anyone have any other suggestions for article submission sites or information they would like to add?