Ever wondered if there was one strategy that would dramatically improve the performance of your whole company?
After two weeks, our brand new startup has 500 paying customers.
How did we do it?
What did we learn?
What did we irrevocably do wrong?
Are we a mystical unicorn or an average Joe?
And what can you do to massively accelerate your results?
Trust is one of the most important aspects of an ecosystem like blockchain. As the movement and platform gains momentum and mainstream coverage, more and more people jump in without knowing what they’re doing. Scammers and fraudsters arrive in droves to take advantage, and the whole system gets a reputation based on their actions.
As the founder of Inbound – a content and digital marketing strategy group in New Zealand – I’m profoundly interested in how blockchain will impact the way users and brands create and consume content. As social media moves into its sophomore years, we’re seeing brands interact and use content in new and interesting ways – how is blockchain going to push content even further?
I remember the first time I discovered people actually made money from playing computer games. I was a spotty teenager complaining to the guy behind the counter at the local gamestore. My parents kept trying to limit my gaming time, and I was having none of it.
One of the key problems at the moment with holding cryptocurrencies is that it can be difficult to spend them. You may have several different currencies, but unless a shop actively accepts and has the infrastructure to deal with crypto, there are limited ways to spend them.
Over the course of these interviews, I’ve seen some truly remarkable products catering to some very specific niche markets. I’ve had the honour of talking to truly ambitious people who see potential in the future of cryptocurrency and blockchain that I couldn’t even conceive of. And yet, still I’m constantly surprised by companies like Bitrace.
I don’t know about you, but I have a ton of reward cards and bonus programs crowding my wallet. Reward points for the movies, for my favourite coffee shop, from the bookstore, the pharmacy, the grocery store, my insurance company, this butchery that sells amazing German sausages … the list goes on …
Anyone buying goods or services from overseas has probably run up across Paypal or other e-commerce gateways. It’s pretty convenient, but there’s a huge issue around conversion costs and fees - they eat into the slim margins for retailers and often end up passed on to consumers. Added to that, there’s a real security risk, and Paypal accounts have been hacked before.
How often do you get frustrated with social media? If it’s not the constant ads or the violation of having your data sold on and used to sell you stuff, it’s the constant feeding of news articles that are blatantly untrue but use money or sensationalism to get clicks.