Today you could be happier by understand that...

🏎 That new car that goes vroooooom

You probably have that next car in mind already, maybe a BMW, Mercedes, Ferrari, or a Tesla.

Study after study shows us that dreaming and striving towards material things does not make us happier. And in fact when we get the new toy, because of hedonic adaptation we actually aren't as happy as we expect we might be when we buy the new car and that feeling of happiness goes away a lot quicker than we expect.

We're left a month later wanting the next new car.

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