Field Notes

Growth Marketing Meets Job Hunting: Week 2 of My NYC Job Hunt

From 'aha' to 'oh no' welcome to week two of my journey to move from NZ to NYC and find my dream marketing job in NYC!

A New Job And A Move To NYC 🛫

From New Zealand to New York, I’m creating a cosy Field Guide of my journey as I move across the globe in 90 days and attempt to land my dream job!

I’m (Re)Starting My Accessibility Startup!

I'm Opening A Plant Store 🪴

Join me as I share all my learnings from the first month! From ordering stock, to building a website, to being rejected by nurseries! 😅 It's been a super rewarding first month, that's for sure!

Everything I Learned Spending $100k A Month In Ads

Last month, for one client, I spent over $100,000 on Instagram ads. This post covers everything I wasn't expecting to learn!

How I Got My Dream Growth Marketing Job

How our startup almost already failed 😱

Startups are hard. After we launched we expected the world to come running at us with open arms. Turns out, no one was waiting.

I sold my agency and went all-in on a startup

My goal with this post is to share my journey a what launching a startup looked like and maybe give you an idea of what you might experience on your journey.

I’ve Always Been Scared To Be Myself.

A story about how I'm overcoming anxiety and self-doubt through a start-up methodology. It might fail... badly, but at least we'll have fun doing it! ⚡

How I overcame social anxiety and went on to build and sell an award-winning company 🎉

Social anxiety is something I've always wanted to write about. The trouble is... having anxiety makes it a little more complicated.‍‍ So here's my story. 🤗

The Realistic Startup Journey

Over the last six months, my team and I (well… mostly my team) built a business that is already generating $1,000,000 in annual revenue and growing.

How to get 50 PAYING customers in 2 weeks and get every VC to invest in your startup

After two weeks, our brand new startup has 500 paying customers. How did we do it? What did we irrevocably do wrong? Are we a mystical unicorn or an average Joe? And what can you do to massively accelerate your results?

How To Collect Feedback For Your Startup When You’re Terrified Of Rejection

Here's how we figured out how to collect feedback even though we were terrified of rejection.