EXPERIENCE
From building and selling a growth marketing agency, to becoming a Board Director, to AI marketing, below is a snapshot of my experience.
(2025-2025)
HEAD OF ENABLEMENT AT AIROPS:
Launched the
enablement and training programs that has taught AI Workflows and AEO to 2,500 senior professionals at companies like Notion, Netflix, Spotify, Cisco and more. Built custom enterprise training for KAYAK, Xero, HubSpot, & Klaviyo. And led customer success, and our support teams. Check out my
Webflow webinar!
(2022-2024)
MARKETING DIRECTOR AT SUNOBI:
Lead the growth of a climate tech product. Tripled their revenue while the industry shrunk by 50%.
(2021-2022)
HEAD OF GROWTH AT RUNN:
Grew visits from 100 to 100,000 a month and generated hundreds of enterprise leads.
(2023-2024)
PLANT OFFICER AT HAPPY ROOTS:
Started a plant shop as a passion project to connect with my local community!
(2023-2024)
CO-FOUNDER HELLO ACCESS:
Built a tool that teams at companies like Stripe, Meta, and Coinbase used to dramatically improve their digital accessibility.
(2019-2022)
STORYO COFOUNDER:
Created a platform that has now shared the stories of 200+ women & gender diverse individuals to more than 40,000 New Zealanders.
(2022-2024)
FREELANCING:
Led growth at a range of B2C & B2B companies, three of which got acquired. Focusing primarily on SEO, paid acquisition, and tech stack implementation.
(2020-2022)
BOARD DIRECTOR:
Strategically led a 30-year old international shoe manufacturer through a digital transformation as retail shut down globally and grew online sales by 80% through COVID.
(2019-2022)
FOUNDER SAAS STARTUP:
Grew a side project to $80k MRR in 12 months with a team of 10.
(2014-2019)
CO-FOUNDED INBOUND:
Built and sold a 12-person marketing agency, delivering award-winning services globally.
